Helmand

Created by the British Army and MET Studio, we allowed soldiers to tell the story of army life for the first time through the lens of a current, ongoing conflict. Sometimes heart breaking, sometimes funny, always real.

MET Studio was commissioned by the National Army Museum to design an exhibition covering the British Army’s involvement in Afghanistan. Working closely with 16 Air Assault Brigade, it was possible to get a very personal insight into the lives of active soldiers and their daily duties.

The exhibition was built primarily by the Army, using (where possible) real-life items as exhibits. For instance, real sand bag sangars were constructed for exhibit housing and an accommodation tent with sleeping bunks and personal effects was erected along with mortar pits, a medical hut and a parachute drop with supplies.

The gallery is immersed with environmental graphic scenes from the field, taking the eye beyond the physical gallery walls. MET Studio also produced the brand and 2D design for the advertising campaign on the streets and public transport of London to promote the opening.

Contacts

London

India House
45 Curlew Street
London
SE1 2ND

+44(0)2073789900

Hong Kong

7/F Contempo Place
81 Hung To Road
Kwun Tong
Kowloon HK

+85264000378