2020 saw a dramatic shift in how people lived and worked, with the live events industry particularly impacted.
MET Live’s agility and creativity helped us to swiftly take our clients’ stories and experiences into robust and engaging new virtual platforms. We were determined to develop a rich experience that wasn’t just a “make do” solution to get clients through the COVID 19 crisis, but something so successful that it would outlive the pandemic and work alongside live events in the future in synchronicity.
Working closely with the Philips global events marketing team, MET Live worked hard to deliver a dynamic digital platform to support a changing landscape of virtual brand engagement and remote networking.
Building from the ground up, MET Live enabled Philips to quickly and seamlessly transition into a solid virtual experience programme. The new virtual platform was built with scalability in mind, harnessing a considered collection of hybrid web and XR mediums to cater for an evolving creative brief over large and small experiential deployments.
Project focus: CES 2021
As a consumer-focused brief, high engagement and a human led narrative were necessary to make the experience pop at this year’s over saturated virtual CES event.
Showcasing and launching an array of Philips healthcare products and services, the theme of ‘The Healthy Neighbourhood’ was devised. This enabled visitors to explore a virtual town & follow several character narratives with different healthcare requirements in a meaningful and engaging way.
A rich collection of scenarios were designed as a contextual backdrop for specially filmed actors to give a tour of their homes whilst demonstrating the Philips products and services they use in their everyday lives.
Central to the neighbourhood is the ‘Philips Gallery’, presenting visitors and press with a fast-tracked and intuitive portal to deep-dive into their chosen interests.
http://v-liveexperience.com/ces2021/
Project focus: RSNA 2020
Positioned at the pinnacle congress of the radiology events calendar, Philips required a prominent presence and a means to showcase a full array of products and services to a remote audience.
Within a small development time of 8 weeks a rigid solution was required to facilitate a complex program of live product demos, networking events, webinars and fun engagement opportunities.
Using our expertise in design delivery pipelines and large scale asset management a robust team was able to quickly translate the Philips brand experience eco-system into a solid and coherent virtual platform. Using web browser based 360 degree walkthroughs, visitors were easily able to drop in to an ad-hoc or host led experience.
Being well received by both internal stakeholders and users alike the project was celebrated as a great success. Surpassing expectations on all fronts and gaining important brand awareness through a challenging time in live marketing.